HOW TO MATCH YOUR WEBSITE DESIGN TO YOUR CONTENT MARKETING STRATEGY

More than ever before, people are consuming content online for extended periods. Because of this, content marketing is a universal strategy for raising brand recognition and broadening customer reach. However, website design in Ajman is rarely taken into account by marketers when developing content marketing strategies. They need to be made aware that consistency is essential to successful branding. The character also extends far beyond the product, message, and content.

Its components must remain consistent for your brand to be internationally recognized. This indicates that your website's design and content marketing efforts should sync. But how can you ensure that your website and content remain on the same wavelength? The response is by considering the accompanying angles.

THE TONE OF THE BRAND:

Your brand's tone of voice is the language, terminology, and style you employ to represent your offering, your brand's values, and your personality. It is highly perplexing since "tone of voice" applies to written information rather than spoken communication.

Make sure that both of them adhere to your brand's voice, regardless of whether you have decided to develop the content first or the other way around.

The tone of voice of each brand ought to convey everything about the brand. As a result, a respectable law firm's tone of voice will differ from that of a teenager-focused e-Commerce store. Consider your target audience, brand personality, core values, and principles when designing your brand's tone of voice.

YOU CAN BREAK DOWN THE TONE OF VOICE OF THE BRAND INTO FOUR GENERAL CATEGORIES:

If your brand is more businesslike and strict, your website and content must convey that. Formal communicates professionalism and authority; casual express personality and friendliness; serious communicates credibility and trust; funny communicates social sharing; respectful communicates friendliness and sociability; cheeky communicates a competitive advantage. And matter-of-fact conveys transparency and simplicity while enthusiastically sharing a willingness to assist. If you want closer to your customers, you can make your website more colorful and creative and your content more personalized.

On its website, Starbucks employs an informal, conversational tone of voice like the one shown here. If you look around the website, you'll notice that all the content talks directly to customers in the same way. This makes the person feel more like themselves and their friends.

EXPERIENCE AS A USER:

The way your audience views and interacts with your brand is significantly influenced by the content marketing pieces and website design in UAE you use. Because of this, user experience (UX) is another aspect that should remain constant throughout your website and content.

If you need a design flare, there are various sites where you can engage website designers to develop user-friendly, functional, and visually appealing layouts. The same principles should apply to your efforts in content marketing. Your content would all be well-formatted, scrollable, and simple to navigate.

Thinking about your content and web design as a honeycomb can help you improve user experience (UX). According to the UX honeycomb framework, to create content and web design that is both meaningful and valuable to users, you need to:

USEFUL:

 Your website's content and design should be helpful, original, and meet a need.

DESIRABLE:

Emotion and appreciation should be evoked by the design of content and design elements.

Accessible: People with disabilities should be able to access the content and design of your website.

USABLE:

Your content and website design in Dubai should be simple to consume and find.

FINDABLE:

Your content and website should be easy to navigate on the internet.

CREDIBLE:

The content and design of your website should engender trust and be dependable.

Apple is well-known for its user-friendly design. Despite their simplicity, all design solutions perfectly meet the UX honeycomb framework's six criteria.

STYLE: VISUAL

When someone visits your website to investigate your brand online, they first notice the design. Your first impression of potential customers can either build or break your business. Because of this, your website's design and content marketing materials should be more or less visually vibrant.

Check that your content's typography and style are consistent with your website's layout and graphic design elements. Additionally, your website's visual appeal should be compatible with your brand's voice. Websites that are more formal and factual should use standard typography, stock images, and graphs to show key points. If your brand is more casual and less formal, you should spice things up with bright illustrations and GIFs.

Keep in mind that customers frequently rationalize their purchases after making emotional purchases. Knowing how to connect with your audience emotionally is crucial because of this. The visual element is essential to make your customers feel good and get them to buy more from you.

USE THESE SUGGESTIONS TO CONNECT WITH YOUR AUDIENCE THROUGH IMAGES EMOTIONALLY:

Implant the need to keep moving by adding clocks and lapse dates on excellent arrangements and pop-ups.

To pique the interest of your audience, channel desire in your visual content.

Make images that make people smile. Utilize the humor appeal in your visual content if it is consistent with the tone of voice of your brand.

This illustrates how the Canne Series website uses typography and images to attract the intended audience.

POP-UPS TO PRESENT ADDITIONAL CONTENT:

For guiding users through the content marketing funnel, pop-ups are where website design in Sharjah meets content marketing.

Contextual pop-ups, according to studies, have higher conversion rates. Context can boost your pop-ups' conversion rates by as much as 40%. Pop-ups that are contextual and relevant to users are, therefore, essential. For instance, when someone is reading a piece of content that is relevant to them, you could introduce a pop-up that offers to download an ebook or participate in a webinar.

Additionally, you can create the following pop-up alternatives by combining content marketing and web design:

Ads for notifications. Static banner ads. Ads in the stationary sidebar Pop-ups to exit The pop-under Esquire's time-driven pop-ups illustrate how you should execute pop-ups. This pop-up is excellent because it helps the website collect emails for its newsletter and blends in naturally with other content.

CONCLUSION:

Content marketing and inbound marketing are becoming increasingly popular methods used by businesses worldwide to acquire new clients and cultivate lasting relationships. Your content quality determines your content's success and inbound marketing campaigns. However, the compatibility of your content with the design of your website is an essential factor to consider.