IDEAS FOR BROCHURE DESIGN: 15 WAYS TO MAKE MARKETING MATERIALS THAT SELL IN UAE

Despite the fact that many marketers focus most of their efforts on social media marketing, you could argue that in a world dominated by paid advertisements and hash tags, printed materials like brochures are ideal for attracting potential customers.

Brochures typically get a bad rap because they are often so plain that they make you feel like you're in the dentist's office instead of reading a full-length novel. It doesn't matter how great the content inside is if you can't get someone to pick it up and read it, even though they are packed with important information.

Here are 15 ways to improve your brochure design and guarantee that people will share your information to help you get it right.

01. Think simple: design doesn't have to be boring; it can be very effective. On a white background, the title of this brochure is embossed in a clean, simple typeface. Even though there isn't much contrast, the effect is very modern and clean, and it still works well. The brochure also gains an interesting texture from the embossing, which can be incorporated into the interior.

Simple can mean there are fewer parts, but it doesn't have to be boring or full of information.

02. Consider the functionality: At first glance; this brochure appears to be straightforward. a bulky book packed with details. Upon opening, however, the cover folds out to reveal a stunning floral pattern that contrasts with the vibrant red of the introduction page. Even something as simple as hiding pretty flowers can have a big impact on your viewers.

03. Create impact with simple shapes: These brochures have a fun effect thanks to simple geographic shapes that look like callouts. The contrast of color against the background helps to bring the message to the forefront, making it appear as though it is actually calling out to be heard. The cuts also give the appearance of being three-dimensional, which adds yet more interest.

04. Keep it straight: Handouts don't need to be collapsed booklets bound at the middle. They have a few different options for stretching out. Here, an accordion shape is used, so you don't have to flip through each page to see the brochure in its entirety.

05. Physically reflect graphics: In this "epic" brochure, the graphic elements are reflected in the paper's folds. The pages containing the information are the brightly colored triangles. Because of this, the brochure as a whole is very well-integrated, with each component contributing to a sturdy whole.

06. Be inventive with your additions Plan: Rice Creative suggests arranging your brochure's physical items in an interesting way if you intend to include CDs, DVDs, or other similar media. In the back, you can go beyond a simple sleeve. You are greeted by the CD here, and it beckons you to take it. The pop out's shape gives the interior, which would otherwise be very flat, dimension.

07. Think beyond the "pamphlet" design: Jennifer Spring man this is an excellent illustration of your brochure design's extreme creativity. Transforming the flat, pamphlet-like structure into something three-dimensional and interactive. It captivates the viewer—the user in this instance—and leaves an indelible impression. A number of other "three-dimensional" brochure design Dubai concepts may emerge from this design.

08. Shapes can be incorporated into your pages: They don't have to be rectangular. They need not even be square. They can be any shape you like—circles, triangles, hearts, etc. When you move each page to reveal what's underneath, the circles in this example all fold in over each other, creating an intriguing action.

09. Make minor adjustments: The format used here is fairly standard; however, rounding the corners helps soften the appearance. It seems more amicable and more agreeable. The warm symbolism and delicate earthy colored tone truly drive the agreeable appearance home.

10. Take into consideration the content of your materials: Depending on the purpose of the brochure, the content may very well relate. Your business will appear to be more eco-friendly and "green" if you use recyclable materials, whereas using materials that are more industrial will give it an entirely different, blue-collar vibe. This brochure has a very earthy vibe because of the recycled paper and bright green.

11. Use texture as a graphic element: Sometimes, the message you're trying to convey doesn't work well with photography. Instead of using photographs of swatches or paint in this brochure, a color company chose to use a textural pattern to showcase their colors. The bright color and dark pages help to give a potentially boring subject matter an interesting new dimension.

Utilize photographs of architecture, landscape, or plants to evoke the sensation of texture. Take a look at the Black and White Modern School Trifold Brochure and Green Photo Plant Brochure templates. 

12. Make it fun: This is a great illustration of considering the audience. The vibrant colors and line work in this brochure give it a youthful and hip feel, and the illustration style is one of a kind. The glasses may appear to be just a part of the drawing at first glance, but they can actually be taken off and worn by the reader, which is great advertising.

Your design can be given an air of fun and playfulness by using illustrations and bright colors. Begin by drawing inspiration from the templates for the Orange and Teal Illustrated Employment Brochure and the Pink and Cream Photo Creative Trifold Brochure.

13. Keep it simple Design: Sometimes bigger isn't better. If you are able to distill your information into a size that is concise enough, why not make your brochure smaller as well? The more Modest the leaflet, the almost certain somebody will be to clutch it as a matter of fact. It has an interesting shape that makes it easy to slip into a back pocket or purse.

14. Design that defies convention: Regularly a pamphlet is perused passed on to right and down the page prior to moving onto the following page. Why not limit it to just one page? The foldable ends create a second "page" on this one, allowing you to use the interior for all of the information and the flaps for any branding.

15. Design: Make use of perspective to your advantage Benjamin Jiménez's type isn't required to be perfectly straight across the page. Use interesting angles to create visual elements that stand on their own and add interest to the image. The checkered pattern is used to entice the reader into the page's center, and the type follows suit, creating a fascinating harmony.

Utilizing a single photograph as the background of your design can shift your perspective, as is the case with the Black and White Travel Trifold Brochure designs UAE and the Black Modern Image Collage Golf Course Trifold Brochure template, respectively.

Inspired? Start designing!

Now that you’ve learned all of the ways to create an awesome brochure, there’s no excuse not to. They can fulfill any need you have and look a variety of different ways. Make sure they’re able to draw interest and not simply lots of text on a page. Always consider the reader and what they’d like to see.

Keep all of these tips in mind and you’ll be sure to create a great brochure!